Marcelo Tovar García

Professional background

Eight years inside Google operating as Senior Partner — managing B2B client accounts in Latin America with monthly advertising budgets above $200,000 USD. That experience is the operating standard each Compartamos Redes project receives: obsessive tracking, multi-touch attribution, optimization by revenue (not vanity metrics), and reporting sales uses on Monday.

In January 2016 I founded Compartamos Redes in Monterrey with a simple premise: apply the methodological rigor of Google and Scrum to mid-market B2B companies that deserve the same level of operation as large corporations, but at an accessible economic scale. Ten years later, the agency has delivered more than 100 B2B projects in logistics, manufacturing, construction, energy, healthcare and professional services.

Operating philosophy

• Zero lock-in. Client accounts, data, integrations and configuration are THEIRS. If they ever switch agencies, everything migrates with them. No 24-month exclusivity contracts.
• Real Scrum, not agency theater. 2-week sprints with demos at the end, documented retros, prioritized backlog. No 80-page proposal that arrives 3 months later.
• Attribution over vanity metrics. Reports connecting every peso spent on marketing with revenue attributed per channel, campaign, and creative. If not attributable, not measured.
• Radical transparency. We show what went wrong last month and what we adjusted for the next. None of the previous agencies my clients had ever did that.

Areas of expertise

B2B digital marketing, CRM implementation (HubSpot, Pipedrive, Salesforce, Zoho), sales automation, multi-touch attribution, WhatsApp Business API, web development with modern stack (Next.js, Astro, headless WordPress), B2B branding, and graphic design applied to commercial metrics.

Let's talk directly

The 30-minute free diagnostic I review personally for mid-market and enterprise clients. If your sales team has 3+ salespeople and average ticket above $50,000 MXN/customer, book directly:

Book 30 min with Marcelo →